Searching for keywords and optimizimg your products
Today, we will talk about why it is so important for every store owner on Etsy to select keywords correctly and update them systematically.
What are keywords and why are they needed
First, let's look at what keywords are and what role they play in business development on Etsy. So, when a visitor tries to find a product, the search engine of the online store shows him the products that best match the query made in the search engine. What determines whether the buyer will see your products? From the seller himself (or a team of experts to whom he entrusted the selection of keywords and their placement), who will be able to correctly select keywords for Etsy and use them when designing his profile and product cards.
Keywords and phrases, which in English are denoted by one word – keyword – are expressions consisting of one or more words that users enter to find the products they need in the Etsy store. The concept of positioning or, in other words, performing a series of actions that lead to as many visits to the online store as possible is associated with the choice of keywords.
Types of keywords
Different types of keywords can be used to promote products on Etsy:
Anyone looking to succeed at Etsy should be clear that a keyword isn't always just one word. It is found that general and extended keywords must necessarily be combined with keywords that have a long tail, with the first should be only 30%, and the second – 70%. So, if Etsy's product card is filled out, it will not be enough to use only the keyword “bracelet”, the phrase “silver bracelet for brides” will be much more effective.
Tags and Keywords
In addition to the concept of keywords, Etsy also uses a definition such as tags. Are the two terms interchangeable? It is especially difficult for beginners to understand this question, especially since even specialists answer it ambiguously.
In our company, experts use the following approach:
Etsy keywords can be used not only to create tags, but also, for example, to describe products and formulate their names. Therefore, the concept of keywords is much broader than the concept of tags.
WaveUA Services
It is not necessary to search for keywords and choose the best ones to optimize products in your Etsy profile: WaveUA experts can be entrusted with this task.
Selecting keywords and updating them in your Etsy store – why is this important?
If you want to attract more customers to your business and increase sales, then you can't do without SEO audit, forming a semantic core and updating listings in your store on Etsy. We understand the importance of effective SEO for success on the Etsy platform, so we recommend not only optimizing, but also constantly updating keywords. This will help keep good results in search results regardless of the season.
What WaveUA experts will do
Our experts will perform:
Our team is ready to help you in their selection for product cards and in the development of an SEO strategy for your business on Etsy.
Etsy Keyword Search Rules
In order for the Etsy product card to be filled out correctly, you need to select the appropriate keywords for it. Keyword search starts with analyzing your competitors' markets and offerings, and identifying products that are competitive with your products.
Next, you should analyze trends using a tool such as Google Trends or specialized programs provided to users by the trading platform itself. Keyword selection for Etsy can also be performed using Marmalead or eRank.
Having collected the widest possible list of keywords and phrases, you can proceed to their sorting. Of the available ones, those that best describe the color, size, workmanship, style, and any other unique characteristics of your product that may be important to the buyer are suitable.
Chosen keywords should be used to create not only tags and titles, but also product descriptions. We also recommend you systematically perform analytics using the tools available on Etsy: at first, you should do it every day. This is the only way to understand which keywords bring traffic and sales, and then subsequently adapt them to the list.
The search for keywords should be carried out systematically, because trends in the market are extremely unstable, and the success of your sales will largely be determined by this activity.
Cost of services
Depending on the number of niches that you want to optimize: one niche costs 79$, and when ordering three niches or more, the cost of services is 59$ for each niche.
If you are looking for effective solutions to increase the visibility and sale of your products, please contact us and we will be happy to help you.
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